I’d like to challenge more Omaha home builders to use permission marketing.
Permission marketing means that the marketer delivers anticipated, personal and relevant messages to the people who want to get those messages.
The key word here is want.
Your potential customers should want to get your updates. Your customers want to know all sorts of things. Things like:
- New floor plans
- New homes for sale
- New lots for sale
- Price drops on existing homes for sale
- New options
- New contractors that you’re trying out
- New vendors whose products are going into your homes
- What you think about the latest home trends
Yes, Omaha home builders, your customers (and potential customers) are interested in hearing what you have to say. You’re the expert home builder, after all. What you have to say on the subject has to be worth something, especially to people who are considering plunking down $200,000 to $1,000,000 on what you sell.
How does permission marketing benefit your home building business?
Well, permission marketing, done right, can help Omaha home builders avoid that whole request for proposal/price shopping stage of the game.
Selling anything, including homes, on the basis of price alone is a losing proposition for the seller. When you and the other folks in your field fail to differentiate yourselves from one another, you’re not selling a home, you’re just selling a commodity. When a bunch of people are just selling commodities, cheap guy wins.
If you can skip over the RFP stage, you’re already ahead of other Omaha home builders. While they’re fielding calls and talking to people who want to dicker over $500 here and $2000 there, you have customers who are waiting to see what you’re thinking, doing and selling. They’re interested enough in your product to permit you to market to them.
And please, make it easy for your customers to sign up for your updates. RSS feeds are an excellent way to do this, especially if you implement a blog into your website. Jeff Davis, an affordable search engine optimization consultant, can do this for you for a good price.